LGBTQIA+ Event

Social Media Ad Strategy
& Social Media Management

When this LGBTQI+ event came to Mus Media, they were managing their own social media but struggling to find the time to effectively grow their following. With an event fast approaching they didn’t have the time to invest in understanding ads themselves, nor the know-how to set up and run a funnel.

Goals

  • Showcase past events and create FOMO for upcoming event

  • Use paid ads as a way to generate buzz and sell tickets to event

  • Organically increase: Social engagement

  • Organically increase: Social media followers

Content That Converts

Key Challenge

Strategy

Results